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Featured at Inman Connect: A Real Estate Tech Start Up Worth Watching

Featured at Inman Connect: A Real Estate Tech Start Up Worth Watching

Publicity|March 03,2013

by JOE SESSO on MARCH 4, 2013

I love attending Inman Connect. I make no secret of that. I always give a blog preview to each one, plus I summarize my each event to talk about the hot topics and new companies that are on the horizon that agents should know about. This year in New York was no exception. I had the opportunity to walk Inman’s “Start-Up Alley,” the vendor location for new tech real estate companies that can help take a Realtor’s business to the next level. One company that stood out was a start up named Benutech. This company is doing something truly different, and it’s a brilliant way for a savvy agent or company to generate leads of potential sellers. Here’s how Benutech’s technology works:

Benutech, Inc. was founded in 2010 by three veteran real estate agents to provide “Brilliant Real Estate Software Solutions”… and they just may have done it.

The Benutech team identified that Realtors seemed content to market to random homes in a geographic area without any knowledge of IF or WHEN these folks intended on selling their properties. The issue with this is that 950 to 975 of those homeowners are NOT selling their property within the next 1-3 years… resulting in a lot of effort and expense, with minimal return for the Realtor over the next 1-3 years.

Benutech’s goal was to design a simple & easy way for Realtors to identify the different “life events” that occur at properties that give those homeowners a higher probability of selling their home.  The obvious “life event” that would create a higher probability of selling a home is a mortgage default. This could be a planned default  or true hardship, but in either case, a mortgage default results in a higher probability of the homeowner selling their home. Divorces provide the same opportunity though… the residence could be going from 2 incomes, to 1 income with divorce, resulting in the sale of the property. Or Attorneys could mandate the sale of the property as part of the divorce settlement.. or it could be as simple as both mates decide due to bad memories or whatever, they will sell the property and start over elsewhere. This provides true target marketing for Realtors, increasing their listing counts and incomes!

REBO Gateway allows for Realtors to search by County, City, Zip Code or geographic shape to identify the many and varied life events that cause people to sell… Realtors can search for and then market to Divorcing couples, Probate filings, Property tax defaults, FSBO’s, expired listings, cancelled listings, and neighbors surrounding Just listed & Just sold property… all of the “life events” that cause people to sell.

And if that was not good enough… REBO Gateway is the first and only software solution that allows Realtors to “watch” up to 8,000 properties each day for NEW Life Events that occur at property. Picture this; You have a farm of 1,000 properties near your home. Or you have a List of 1,000 homeowners in Property Tax Default that you identified. Or you can upload your entire client list to REBO Gateway.  Then you can set those farms for Email Alert Notices.. and when a new divorce is filed or a new mortgage default occurs at one of those addresses you are watching; You get an email telling you that the NEW event just occurred. This puts you in the “right place, at the right time”… and is extremely valuable in acquiring new listings.

For more information on this incredible product or for webinar demonstrations of the product, head to www.rebogateway.com, @benutech or call Brian Fox at 866-887-0206, extension 106. Benutech was part of “Start Up Alley” at Inman’s Real Estate Connect in NYC and will also be at  #ICSF in July in San Francisco… and they seem to be on to something here. Enjoy.


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